Independent financial
advice for Birkdale
and Southport PR8
I'm an independent financial adviser based in Southport, working with individuals and families throughout Birkdale, Ainsdale and the wider PR8 area. From pension planning to inheritance tax, I provide straightforward, impartial advice with no product bias.
Impartial guidance designed around your circumstances
100% Independent
Not tied to any product provider. I search the whole market to find solutions that genuinely suit your situation — not what's convenient to recommend.
Locally Based
I'm based in Southport — the same PR8 postcode as Birkdale. In-person meetings are straightforward, with video calls available for those who prefer them.
Plain Communication
Financial advice shouldn't require a glossary. I explain what matters, why it matters and what happens next — so you leave every conversation knowing exactly where you stand.
High property values mean IHT is a real concern here
Birkdale is among the most valuable residential areas in Merseyside, and many families here have accumulated significant wealth across property, pensions and investments.
That creates real planning opportunities — and real risks. A family home, a pension, and some savings can quickly place an estate well above the current inheritance tax threshold. Without a clear plan, a meaningful portion of what you've built over a lifetime ends up with HMRC rather than the people you intended to benefit.
As an independent adviser working across Birkdale and Southport, I help families understand their exposure and put structures in place to address it — whether through gifting strategies, trust planning, or ensuring pensions are structured in the most tax-efficient way.
A full range of independent financial advice
Pension Advice
Consolidate old pensions, maximise your annual allowance and plan a tax-efficient income in retirement.
Learn more →Inheritance Tax Planning
With property values in Birkdale as they are, IHT affects more families than most expect. I help you plan around it strategically.
Learn more →Cashflow Planning
See a clear picture of your financial future. Understand how long your money will last and what changes might be needed.
See how it works →Tax-Efficient Investment Advice
Make the most of ISA allowances and tax-efficient investments to keep more of your money working for you.
Learn more →Protection Review
Life insurance and income protection gaps mean many families are underinsured. I'll review your needs and source the right cover.
Learn more →Unsure where to start? A free introductory call gives you clarity on what matters most.
Book a free callAbout John Anthony Sykes
I'm John Anthony Sykes, an independent financial adviser based in Southport. I'm an Independent Financial Adviser connected to Fintuity and work with individuals and families across Birkdale, Ainsdale, Southport and the wider Northwest.
My focus is on pensions, retirement planning, inheritance tax and cashflow analysis — typically for people who are approaching or already in retirement, and those thinking seriously about passing wealth to the next generation.
Fees are transparent and agreed before any work begins. A free 20-minute introductory call is available — no obligation to proceed.
Ready to move forward?
The first conversation is free. No obligation, no pressure — just clarity on where you stand and how I might be able to help.
Book your free 20-minute call